Talk to any of the product managers, and one of the main problems they will share how difficult it is to create an achievable product roadmap. I have mentioned “achievable” in the title because, most of the time, the product team comes up with a roadmap only to realize that it’s not achievable.

This could happen for multiple reasons. Maybe the estimates were not accurate. Perhaps the unknowns were not taken into consideration. Or maybe a different project became a priority. And when this happens, it demotivates the product manager and the entire tech team.

In this article, we will tackle what goes wrong with today’s product roadmaps, and we will talk about how a fast-paced mid-size startup found exciting ways to create a roadmap that’s indeed achievable.

By Shehab Beram